America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark […]
The Big Story this week (this month, rather) remains the impact of the Coronavirus on media, marketing and global economies. The team examines how the pandemic and ‘social distancing’ affects the advertising industry, which is notoriously built around personal relationships and networking. As Allison Schiff notes, many ad deals come about extemporaneously, whether it’s sitting […]
Even with doom-and-gloom headlines, our AdExchanger community has much to be thankful for. In a special Thanksgiving episode of The Big Story, we asked our readers and listeners, “What are you grateful for in ad tech?” As it turns out, many see a world of regulation and cookie pressure from a glass half-full perspective. They […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory. […]
