Home The Big Story The Big Story: Google’s Third-Party Cookie Extension
PODCAST: The Big Story

The Big Story: Google’s Third-Party Cookie Extension

By

SHARE:
The Big Story podcast

 The teacher just gave the class an extension on a hard, confusing assignment.

Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years.

Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials.

What does this reprieve mean for everyone in ad tech, brands, and publishers? We talk about our initial reactions on this episode of The Big Story.

Next, we talk about Amazon’s expansive, complex advertising business. As it vies for a place on the podium next to Facebook and Google, it’s increasing the inventory it sells (everything from Twitch to IMDb TV to sponsored video listings to DSP-bought open web inventory), the advertisers it serves and the reasons why an Amazon marketing budget isn’t just a nice-to-have, but a must-have.

In other Amazon news, we talk about what parts of the Amazon ad business might catch the attention of new FTC chair Lina Khan, and a recent investigation into Amazon’s warehouse conditions during the pandemic, and what those findings mean for values-driven brands.

 

Tagged in:

Must Read

CTV

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Marketers

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Publishers

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Toronto Canada pride parade includes a crowd waving pride flags
Marketers

Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

CTV roundup

How AI Can Enhance Content Without Generating It

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Marketers

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.

Popular

  1. Rotem Shaul, CEO, Primis
    OPINION: The Sell Sider

    Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

    The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from. 

  2. Margarita Savytska, Marketing Executive, Sojourn Solutions
    OPINION: Data-Driven Thinking

    AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years

    The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.

  3. CTV

    Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

    With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

  4. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  5. CTV Roundup

    Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?

    For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.