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Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s... Continue reading »
by AdExchanger // May 1st, 2020 //
»
App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit... Continue reading »
by AdExchanger // April 27th, 2020 //
»
 

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