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»Ian Trider

What SupplyChain Object Shows About Seller Behavior

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms... Continue reading »
by AdExchanger // January 13th, 2021 //
»
The Risks Of Second-Hand Inventory

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Trider, director of RTB platform operations at Centro. There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply... Continue reading »
by AdExchanger // March 15th, 2019 //
»
 

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