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»identity solutions

Goodbye Cookies, Hello “Identity Walled Garden”

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters’ Ops conference in New York City.
by Alyssa Boyle // June 8th, 2022 //
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Comic: Programmatic’s Next Bet?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // May 20th, 2022 //
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Sara Badler
4 Questions Publishers Seeking Identity Partners Need To Ask

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by  Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher’s strategy. But as we approach the post-cookie era (even if it happens later than originally planned),… Continue reading »
by AdExchanger Guest Columnist // June 30th, 2021 //
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Joanna Catalano Piano
How To Evaluate An Identity Solution

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joanna Catalano, Chief Growth Officer of Piano. As Google closes the door on the era of the third-party cookie, the time is now for publishers and brands to prepare. So what exactly is the right… Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2021 //
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Identity Reality Check: Most Identity Solutions Will Fail

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most… Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
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Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help

The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting. Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said. Naming… Continue reading »
by Sarah Sluis // April 12th, 2021 //
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Zeotap Hopes To Become The LiveRamp Of Europe

Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India… Continue reading »
by Allison Schiff // February 5th, 2019 //
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Tracing The Demise Of The Cable Bundle; PE Buys Dun & Bradstreet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders looking… Continue reading »
by AdExchanger // August 10th, 2018 //
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