The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval
If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would still have to primarily rely on cookie alternatives, including the Privacy Sandbox.
- Aditude
- adjust
- amanda martin
- Anthony Katsur
- Apple ATT
- basis technologies
- Bosko Milekic
- Chrome privacy sandbox
- CMA
- consent management
- criteo
- display.io
- gdpr
- Google Chrome
- IAB Tech Lab
- Ian Trider
- ID5
- iOS
- Jared Siegal
- Joe Root
- Mathieu Roche
- Mediavine
- myles younger
- Optable
- Paul Bannister
- Permutive
- Raptive
- Sponsorcart.io
- Stephen Caffrey
- third-party cookie deprecation
- u of digital