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»SupplyChain object

What SupplyChain Object Shows About Seller Behavior

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms... Continue reading »
by AdExchanger // January 13th, 2021 //
»
Trade Desk Clashes With Google Over Transparency Initiative

The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to... Continue reading »
by Sarah Sluis // July 22nd, 2019 //
»
 

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