How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
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SupplyChain object
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IAB Tech Lab Is Redefining Seller Defined Audiences
The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.
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OPINION: The Sell SiderWhat SupplyChain Object Shows About Seller Behavior
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms […]
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Trade Desk Clashes With Google Over Transparency Initiative
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to […]