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»universal ID

Alessandro De Zanche
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
»
The End Of Shared Identifiers?; Ikea Distances Itself From Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fun While It Lasted A few years ago, programmatic companies started sharing online ad identifiers as a way to improve reach and targeting. But with Chrome phasing out third-party cookies in two years, the days of shared IDs and cookie-based consortia are on the... Continue reading »
by AdExchanger // January 31st, 2020 //
»
 

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