“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Digital marketers are sitting on a gold mine – their own organization’s first party data– and they are finally starting to tap into it. Chances are, millions of […]
Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention […]
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its […]
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an identity based on aggregated device characteristics. Many data-focused ad tech companies can do the former; fewer can do the latter as well. MediaMath, through its acquisition Thursday of French cross-device […]
Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. Read the earnings release. Mobile was the star of the show, from both an audience and revenue standpoint. The number […]
J.D. Power will buy Orlando-based Korrelate, an online-to-offline data company that nearly went out of business in February. The solution will supplement J.D. Power’s reporting solutions for auto marketers seeking to better understand the car shopper’s path to purchase. The companies have complementary, largely non-overlapping solutions. Korrelate was founded as Ad Summos four years ago […]
Marketing M&A deal activity increased 22% year over year, marking one of the highest volume quarters on record, according to new data from mid-market investment bank Berkery Noyes. On a quarterly basis, media and marketing transaction volume increased by 3% from 423 to 434 deals; average deal size also climbed, increasing from $25.1 billion to […]
In recent months, Evidon has pushed to get more people to use Ghostery. As of Monday, everybody who uses Evidon will by default be using Ghostery, because the entire company is taking the name of its popular browser app. More specifically, Evidon will become Ghostery Enterprise. “We’re refocusing on the concept of transparency for everyone,” […]
Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, discuss what the company offers in terms of linking consumers across devices. This is the eighth in AdExchanger’s series on the cross-device question, in which we examine what each DMP can provide in terms of connecting the identities or profiles of consumers across the digital, mobile […]
Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects Twitter with the mobile ad exchange it inherited when it acquired MoPub last September. Advertisers shouldn’t try to jump on board quite yet, however: The […]
