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»J.D. Power

J.D. Power Buys Korrelate, Will Link Digital Ads To Car Purchases

J.D. Power will buy Orlando-based Korrelate, an online-to-offline data company that nearly went out of business in February. The solution will supplement J.D. Power's reporting solutions for auto marketers seeking to better understand the car shopper's path to purchase. The companies have complementary, largely non-overlapping solutions. Korrelate was founded as Ad Summos four years ago... Continue reading »
by Zach Rodgers // April 23rd, 2014 //
»
 

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