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»NewsCred

NewsCred Lays Off 10% Of Staff, Hires President And Layers On Services

NewsCred on Wednesday laid off 10% of its staff as it changes its product offering and adds advisory services to its content marketing software. As part of the reorg, NewsCred hired a president and COO, Charles Hough. “We’ve been selling [brands] content marketing platforms, but they need expert services, and someone to hold their hand... Continue reading »
by Sarah Sluis // March 22nd, 2017 //
»
For Regulated Brands, Content Marketing Can Be A Calculated Risk

Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There isn’t a federal regulator out there that doesn’t have rules around misleading, deceptive or unfair practices, including the Consumer Financial Protection Bureau, the Federal Trade Commission and the Federal Communications Commission. And... Continue reading »
by Allison Schiff // June 8th, 2016 //
»
Content Marketing Shop NewsCred Raises $42 Million

NewsCred, a maker of content marketing software for enterprise brands like Barclays, Toyota and Conair, has raised $42 million in growth equity led by FTV Capital – bringing its total to $88.8 million. NewsCred’s co-founder and CEO, Shafqat Islam, has voiced concerns in the past regarding oversaturation in the content marketing technology category, citing $100 million... Continue reading »
by Kelly Liyakasa // September 2nd, 2015 //
»
Outbrain CEO: On (Rumored) IPO, Coming Wave Of Content Marketing Consolidation

Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention... Continue reading »
by Kelly Liyakasa // April 28th, 2014 //
»
Considering Native: What BuzzFeed, The NY Times And Content Shops Say About (True) Scale

BuzzFeed, the ultrapopular purveyor of listicles and viral content, began with a question: “What does it take for something to spread on traditional media without the cost structure associated with traditional media?” The publisher’s CEO and founder, Jonah Peretti, recalled onstage at AdExchanger’s Industry Preview last week the way the company originated as “almost a... Continue reading »
by Kelly Liyakasa // January 30th, 2014 //
»
 

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