• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Publicis Group

For Global Advertisers, All Roads Lead To Mobile

IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly... Continue reading »
by James Hercher // June 22nd, 2015 //
»
Q1 Roundup: Digital Media Strength Propels Agencies

With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world's largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its... Continue reading »
by Zach Rodgers // April 25th, 2014 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Starts To Flex Its Muscles With DSP Scale And Media Deals
  • Brands Are Probably Paying Multiple Times For The Same Data
  • Flat Is The New Up? WPP Still Struggles To Grow
  • Rubicon Project Grows Revenue 17% As It Prepares For Telaria Merger And Cookieless Future
  • Future-Proofing Audience Strategies As Cookies Crumble
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved