Getting agencies to buy enterprise software is hard, which is why AppNexus quietly killed off its two-year-old product Twixt in December – which included both workflow automation (aka RFP automation) and automated guaranteed functionalities. Ultimately, Twixt was too difficult and expensive to sell. “The level of investment that would have been required to drive penetration, […]
TubeMogul has hired longtime Neustar vet Rob Gatto as its chief operating officer as the company ramps up growth, AdExchanger has learned. An SEC Form 8-K filing indicates his last day at Neustar was March 30. Neustar promoted Gatto to SVP of sales last winter after a two-year stint as the company’s SVP of media […]
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]
IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running companies in both marketing services and advertising technology, a nexus where IBM has been making large bets lately. An IBM spokesperson said […]
With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year […]
The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over […]
On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and […]
Shaina Boone will discuss viewability, fraud and supply chain issues on April 14 at PROGRAMMATIC.IO in San Francisco. Talking about fraud and viewability is one thing – but “actually managing it is an entire program,” said Shaina Boone, managing director of marketing sciences at OMD USA, where she helms the analytics practice. Managing advertiser expectations is […]
A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune Publishing is among those who have implemented header bidding for AMP. It’s the first time header bidding functionality has been leveraged in support of the “platform publishing” craze that has lately seen […]
Accenture Interactive, the $2.9 billion digital and marketing services arm within the massive management consultancy, sees itself as a new breed of agency. Instead of taking a campaign-based approach, Accenture Interactive instead blends commerce, design and analytics to make marketing more experiential. “If you looked at the old KPIs for grocery and retail, they wanted […]
