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Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less... Continue reading »

by Kelly Liyakasa // July 20th, 2017 //

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TubeMogul Snags Rob Gatto – Neustar, PointRoll Heavyweight – As COO

TubeMogul has hired longtime Neustar vet Rob Gatto as its chief operating officer as the company ramps up growth, AdExchanger has learned. An SEC Form 8-K filing indicates his last day at Neustar was March 30. Neustar promoted Gatto to SVP of sales last winter after a two-year stint as the company's SVP of media... Continue reading »

by Kelly Liyakasa // April 5th, 2016 //

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PointRoll And ShopLocal Combine To Form Cofactor

Imagine adorning a Crest branding video with a custom call-to-action that tells the viewer she can buy the toothpaste on sale at a local Target or Walmart for $3.99. To achieve this, Tegna-owned companies PointRoll and ShopLocal are combining their capabilities under a new entity called Cofactor. If the name Tegna sounds unfamiliar, that’s because... Continue reading »

by Sarah Sluis // September 21st, 2015 //

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Retailigence Makes A Pop In Programmatic Creative With Partner Deal

Retailigence, a mobile location company that connects brand advertisers with brick-and-mortar pricing and product availability down to the SKU, has turned an eye toward ad tech vendors. Rolling out on Wednesday an adPop Engine for channel partners, of which Medialets, AdColony, PointRoll, Tremor Video and Xtopoly are early users, the company, which bills itself as... Continue reading »

by Kelly Liyakasa // June 18th, 2014 //

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Gannett Buys Belo For $1.5 Billion, Aiming For Advertising 'SuperGroup'

Most of Gannett's acquisitions in recent years have been about making the company more digital, but its $1.5 billion purchase of local broadcast operator Belo is a nod to the media business's main advertising driver: television. But as McLean, VA-based Gannett goes about creating an advertising and content "SuperGroup," as the company stated in its... Continue reading »

by David Kaplan // June 13th, 2013 //

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Team Detroit And PointRoll Discuss Ford Online Video Ad Campaign Results

PointRoll recently announced results from a Ford campaign led by Ford's agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford 'Drive One' campaign, "Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units." Read the release (PDF). Todd Huntley, SVP, Group Account Director... Continue reading »

by AdExchanger // August 27th, 2010 //

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Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on... Continue reading »

by AdExchanger // November 13th, 2009 //

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