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»management consultancy

How PwC Fuses Digital Into The Core Of Its Consulting Practice

Despite its tax and auditing acumen, PricewaterhouseCoopers (PwC) has 3,000 creatives, engineers, strategists and technologists dedicated to experience design and digital services that span ecom to cybersecurity. Like competing consultancies Deloitte Digital and Accenture Interactive, PwC Digital has grown both organically and through acquisition via its 2013 purchase of digital and creative consultancy, BGT, and... Continue reading »
by Kelly Liyakasa // June 2nd, 2016 //
»
Accenture Interactive: ‘We’re Billed Based On Proven Business Outcomes’

Accenture Interactive, the $2.9 billion digital and marketing services arm within the massive management consultancy, sees itself as a new breed of agency. Instead of taking a campaign-based approach, Accenture Interactive instead blends commerce, design and analytics to make marketing more experiential. “If you looked at the old KPIs for grocery and retail, they wanted... Continue reading »
by Kelly Liyakasa // March 24th, 2016 //
»

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