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»kellogg

Kellogg’s Studies How Video Viewability Impacts Sales

Kellogg’s has teamed up with Nielsen Catalina Solutions (NCS), Moat and Yahoo’s BrightRoll to measure how factors in video advertising like “time in view” and “audibility” affect purchases. For each set of exposures Kellogg’s bought using BrightRoll, Moat provided metrics around player size, time spent and whether the video’s sound was on or off. Nielsen... Continue reading »
by Kelly Liyakasa // March 21st, 2017 //
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From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space

Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate "open" data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they've traditionally tallied... Continue reading »
by Kelly Liyakasa // April 4th, 2016 //
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Starcom MediaVest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft

Publicis-owned Starcom MediaVest Group (SMG) and Nielsen Catalina Solutions (NCS) – a 2009 joint venture between Nielsen Research and Catalina – unveiled a two-year partnership Wednesday wherein Nielsen Catalina’s household-level purchase data will integrate directly with SMG’s optimization system TARDIIS. This deal will ideally let SMG clients swiftly access NCS data so they can better allocate... Continue reading »
by Ryan Joe // September 24th, 2014 //
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For Kellogg, Measuring 'In View' Video Is A Complex Business

When the Media Rating Council (MRC) recently lifted its advisory against factoring viewability measurement into display ad transactions, one crucial format did not get the green light. The accreditation vendor has urged advertisers to avoid trading on video viewability metrics – at least until the end of June. Question is, will that be enough time?... Continue reading »
by Zach Rodgers // April 9th, 2014 //
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Agencies, Marketers Look To 'Preferred Relationships' For Programmatic Video

In a sign that programmatic video buying is becoming more essential, IPG's Magna Global has chosen video ad marketplace operator Adap.tv as its preferred partner. The deal comes a day after cereal marketer Kellogg turned to BrightRoll to help spearhead its programmatic video plans. Magna, which is the research and buying arm for the IPG... Continue reading »
by David Kaplan // August 16th, 2013 //
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Kellogg Company Is Positive On Private Exchange Results

Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers' Media Leadership Conference. More than half of Kellogg's online media now traffics through programmatic channels, including both "open exchange" buys and... Continue reading »
by AdExchanger // February 25th, 2013 //
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Three Pre-Reqs to Capture the Hearts, Minds And Budgets Of Brand Managers

At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date.  I truly believe it's the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of... Continue reading »
by AdExchanger // September 10th, 2012 //
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