»shaina boone

OMD Exec On Viewability: ‘If You Pay For It, You Should Get It’

Shaina Boone will discuss viewability, fraud and supply chain issues on April 14 at PROGRAMMATIC.IO in San Francisco. Talking about fraud and viewability is one thing – but “actually managing it is an entire program,” said Shaina Boone, managing director of marketing sciences at OMD USA, where she helms the analytics practice. Managing advertiser expectations is... Continue reading »

by Allison Schiff // March 28th, 2016 //

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How Brands Can Solve Their Privacy Problem

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shaina Boone, senior vice president of marketing science at Critical Mass. Last month marked the 25th anniversary of the World Wide Web. Since then, the Internet has enabled unprecedented access... Continue reading »

by AdExchanger // April 9th, 2014 //

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