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»Yahoo Sports

NFL Rights Help The Yahoo Sports App Score Millions Of Users

In February, you can watch the Super Bowl on your phone with the Yahoo Sports app. Last year, Verizon purchased the mobile and tablet rights to NFL games for Yahoo Sports. Live NFL coverage attracted 4.3 million people to download the Yahoo Sports app this season, in addition to 1.1 million people who downloaded the... Continue reading »
by Sarah Sluis // December 12th, 2018 //
»
Digital Audiences Become The MVP Of TV Sports Sponsorships

With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year... Continue reading »
by Kelly Liyakasa // March 31st, 2016 //
»
Branding And Performance Intersect For Lexus

Luxury automaker Lexus has set its sights on sports fans to sell a new 467-horsepower, high-performance vehicle. The Toyota-owned auto company has created a branded game from the ground up called “GS F the Bracket” with Yahoo Sports to support the rollout of its new luxury sports sedan in tandem with the NCAA men’s college... Continue reading »
by Kelly Liyakasa // March 9th, 2016 //
»

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