Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%, according to comScore’s State of the US Online Retail Economy report. “There was a bit of a dip in consumer sentiment,” commented Andrew Lipsman, VP of industry analysis at comScore. […]
A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night. What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis; […]
The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices, but that divide is beginning to close. In the first half of 2013, m-commerce transactions totaled $10.6 billion in sales, which represents close to 10% of the total digital commerce […]
Mobility has meant marketers can deliver high-value messages to consumers using less real estate, Nicholas Franchet, Facebook’s head of global ecommerce, told a crowd of 1,150 marketers and retailers today at the eTail East conference. The good? Nearly 50% of time spent on retail sites now happens through mobile devices, according to comScore. Tablet sales […]
The open-source collaboration formed by video demand-side platform TubeMogul last spring to promote an industrywide standard for viewability keeps adding members, but the group is still grasping at definitions that all its members can agree on. In the meantime, a number of key video ad-tech players, namely Tremor Video and YuMe, remain committed to developing […]
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]
Google’s offering in the ad viewability space has scored third-party accreditation from the Media Ratings Council. Google joins others who have wended through the MRC’s approval process – the respective viewability products from comScore, Double Verify and RealVu have been approved – so Google does not stand alone. But given its expansive relationship with marketers, […]
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
Nielsen and comScore are moving fast on cross-platform campaign verification. Both companies today recorded milestones in their ability to report on campaign reach and frequency across TV, the Internet, and connected video devices. Nielsen announced commercial availability of its Nielsen Cross-Platform Campaign Ratings product, which aims to measure the reach of video ad campaigns across […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I’ve been tagged as “that […]
