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»triggit

Distressed Triggit Scooped Up By Gravity4, Gurbaksh Chahal's Merger Machine

Gravity4, the ad tech firm started by Gurbaksh Chahal in the wake of his firing from RadiumOne, has acquired retargeter Triggit in a probable fire sale. Triggit's three founders, including its red-shirted CEO Zach Coelius, are leaving the company in the wake of the sale. Its management received multiple offers, and Gravity4 was both the highest bid... Continue reading »
by Zach Rodgers // March 20th, 2015 //
»
Facebook Drops More Than 15 Companies From FBX

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). In total,... Continue reading »
by Zach Rodgers // February 19th, 2015 //
»
Another Chapter For Triggit, As Facebook-Only DSP Pivots To Native

Triggit, known to many as the "Facebook-only" retargeting firm, is taking on native ads outside the Facebook platform. The company is courting publishers with the promise to support their native advertising formats and bring the kind of in-stream ad experiences it has run in Facebook's news feed over the past year to a wider range... Continue reading »
by Zach Rodgers // July 17th, 2014 //
»
Retargeting Platform And FBX Partner AdRoll Reports $100 Million Run Rate

The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6-year-old company claims to have more than 10,000 customers across 100 countries and was one of the first platforms to become a Facebook Exchange... Continue reading »
by Judith Aquino // October 10th, 2013 //
»
As India's Online Market Matures, RTB And Programmatic Enter The Equation

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India's growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the... Continue reading »
by Kimberly Maul // September 4th, 2013 //
»
For Social Retargeter Triggit, A Surge In FBX Revenue

Facebook's Exchange is big business. Just how big can be hard to pin down, since Facebook breaks out neither revenue nor volume for its retargeting business. That leaves us grasping at occasional straws dropped by the 17 qualified FBX vendors. For example, late last year AppNexus indicated Facebook was exposing somewhere around 7 billion daily... Continue reading »
by Zach Rodgers // July 10th, 2013 //
»
Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market

With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country's preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This... Continue reading »
by Kimberly Maul // May 2nd, 2013 //
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'Facebook DSP' Triggit Raises $7.4 Million From Existing Investors

Triggit, a demand side platform that has lately repositioned itself as a Facebook Exchange specialist, has raised a $7.4 million Series B round from existing investors. Spark Capital and Foundry Group participated, as did the company's recently added CRO Chris Zaharias. CEO Zach Coelius tells AdExchanger, "We've focused every bit of our development and resources... Continue reading »
by Zach Rodgers // November 29th, 2012 //
»
Partners Share Results as Facebook Exchange Exits Beta

Facebook today removes the "beta" label from its fledgling real-time-bidding ad exchange (official blog post), and has given its 15 platform partners permission to crow about their early results. And crow they have… Here are two big takeaways from the wave of FBX data coming out this morning: (1) Facebook Exchange dramatically increases the amount... Continue reading »
by Zach Rodgers // September 13th, 2012 //
»
How We Bring Brand Dollars Online

"Data Driven Thinking" is written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. As we all know, the balance between the amount of time people spend on the internet and the online... Continue reading »
by Ad Traders // September 8th, 2010 //
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