Despite the fact that tablet owners spend 20% more when they do buy, or $9.70 more per user per transaction on a tablet, there are two times more smartphone owners than tablet owners.
With the holiday season right around the corner, comScore estimates seasonal surges could put m-commerce transactions on target to hit $25 billion by the end of the year. Some of the product categories that are performing particularly strong on mobile device transactions include apparel and accessories, computer hardware, event tickets and video games, consoles and accessories.
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!