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»m-commerce

User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only

Most commerce players are going omnichannel. Myntra is going only channel. The Indian fashion e-tailer became an “app-tailer” on May 15, when it officially pulled the plug on its desktop site. Myntra, which is owned by Flipkart – India’s answer to Amazon – had already shut down its m.dot site in February. For Myntra’s customers, browser-based... Continue reading »
by Allison Schiff // May 18th, 2015 //
»
Study: Mobile Commerce Transactions Reach $10.6B Mark

The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices, but that divide is beginning to close. In the first half of 2013, m-commerce transactions totaled $10.6 billion in sales, which represents close to 10% of the total digital commerce... Continue reading »
by Kelly Liyakasa // August 27th, 2013 //
»
What the Boom in Mobile Transactions Means For Ads

On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. "The share of mobile transactions as a percent of our total is growing dramatically," CFO Robert Swan told analysts. Given this... Continue reading »
by Zach Rodgers // August 15th, 2012 //
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