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»federated media

Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we... Continue reading »
by Zach Rodgers // January 23rd, 2019 //
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Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy

Kohler is looking to do more than just sell plumbing supplies and it’s using content to get there. The goal is to help prospective customers, anyone from an individual homeowner to an interior designer, envision how a new piece of hardware will fit into the home of their dreams. In the pre-digital era, Kohler showcased... Continue reading »
by Sarah Sluis // June 21st, 2016 //
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Percolate Raises $40M To Rival Big Marketing Clouds

Percolate, which has been compared to social publishing platforms like Buddy Media, has raised $40 million to take on enterprise marketing cloud acquirers and standalone social point solutions. The Series C round, led by Lightspeed Venture Partners, brings Percolate’s total funding to $74.5 million. It raised $24 million in Series B last spring, which the company's co-founder, James Gross, said is... Continue reading »
by Kelly Liyakasa // May 14th, 2015 //
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Evolve Media’s Evolution Into Video

Lifestyle content publisher Evolve Media is evolving its ad formats along with its publishing assets. Evolve historically competed with such vertical media and ad services hybrids as Say and Federated Media, beginning originally as a blog network. Over the last 15 years, it has acquired 50 vertical interest and publisher assets (sites like Crowd Ignite... Continue reading »
by Kelly Liyakasa // July 25th, 2014 //
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Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn

As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs. FMP whose network includes heavily trafficked sites like Boing Boing and... Continue reading »
by David Kaplan // January 29th, 2014 //
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Programmatic Panel: Getting To The Nitty-Gritty of RTB And Viewability Challenges

A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night. What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis;... Continue reading »
by Kelly Liyakasa // October 10th, 2013 //
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Adam Bain On Display Advertising, Bluefin Labs, And Competition

Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter -- that the social network now has more than 200 million active... Continue reading »
by Kimberly Maul // March 7th, 2013 //
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Federated Media Founder Battelle Returns To CEO Seat; Brown Is Out

Just two years after Federated Media Publishing founder John Battelle handed the reigns over to then president Deanna Brown so he could step back as executive chairman, Battelle is taking back the CEO position. In an official blog post, Battelle said that Brown told him that she planned to do something "smaller" and directly involving... Continue reading »
by David Kaplan // February 28th, 2013 //
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Direct Sale Fail: Display Share Slips Away As Publishers Wrestle With Programmatic

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be... Continue reading »
by David Kaplan // November 14th, 2012 //
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Federated Media Prepping Private Exchanges For The Fall

In addition to running several vertical blog networks around subjects from tech to food to health, Federated Media has built up its tech side in the past year. The first anniversary of its acquisition of ad net operator and supply side platform Lijit is approaching and FM is preparing to start offering private exchanges to... Continue reading »
by David Kaplan // August 6th, 2012 //
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