“There is no algorithm standing between you and your audience, if you have worked hard to get somebody to follow your brand... You are what you tweet, who you follow and what you re-tweet, and those are all great signals for what you are passionate about right now.”
Display advertising and attribution:
“I’d love to see an evolution of attribution. Today, state of the art attribution is the last person to show a unit, one of probably a thousand units that consumer had seen that day, and then they go make a purchase. That is considered state of the art. We think it could be bigger and better.”
Twitter’s recent acquisition of Bluefin Labs:
“You’re going to see a lot more from on the analytics side. The Bluefin Labs acquisition is really about analytics... They have a terrific analytics product that we’re working to bring in to have more insights.”
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