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»adobe summit

Razorfish Global Bets Big On Media And Commerce Combo

Razorfish Global is updating its media strategy. Or, more specifically, it’s complementing its expertise in customer experience design and commerce with media. “Historically, the organization has gone after standalone media RFPs,” said Razorfish Global Chief Strategy Officer Scott Sorokin. “We can’t win against a media company. We have to pivot around technology and experiences –... Continue reading »
by Ryan Joe // March 12th, 2015 //
»
How SAP Works With Adobe

With Tuesday’s announcement that SAP will resell Adobe Marketing Cloud, packaged with the analytics platform HANA and the ecommerce solution hybris, it’s fair to wonder what SAP’s role in digital marketing will be going forward. Will it, for instance, ever develop its own marketing cloud to compete with Oracle, Salesforce.com or IBM? Brian Walker, chief... Continue reading »
by Ryan Joe // March 26th, 2014 //
»
Brands Dream Of Data At Adobe Digital Marketing Summit

What did marketers take away from the Adobe Digital Marketing Summit in Salt Lake City last week? Below we recap some keynotes, breakout sessions, and broad themes from the conference. The Wednesday evening general session, featuring a conversation between Federated Media's John Battelle and Twitter's Adam Bain, garnered a lot of buzz online (AdExchanger story). During the... Continue reading »
by Kimberly Maul // March 11th, 2013 //
»
Taking Risks and Going Big: Leveraging Content Across Digital

While the Wednesday morning keynote at the Adobe Digital Marketing Summit focused on a mega-demo of the new Adobe Marketing Cloud, the Thursday session took a big picture view, with NASCAR, adventure seeker Felix Baumgartner, NBC Sports, and Khan Academy sharing stories of challenges overcome and lessons learned. Taking Risks Baumgartner, who jumped from the edge of... Continue reading »
by Kimberly Maul // March 8th, 2013 //
»
At Adobe Summit, Talk Focuses On Products And Privacy

More than 5,000 people from 27 countries came together in Salt Lake City for the annual Adobe Digital Marketing Summit, where they have heard about Adobe's latest news from top executives, seen how clients and brands from a wide range of industries leverage these tools, and discussed trends and challenges facing marketers today. The Last Millisecond: In Marketing... Continue reading »
by Kimberly Maul // March 7th, 2013 //
»
Adam Bain On Display Advertising, Bluefin Labs, And Competition

Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter -- that the social network now has more than 200 million active... Continue reading »
by Kimberly Maul // March 7th, 2013 //
»
Condé Nast Shares How It Understands Audiences At Adobe Summit

Christopher Reynolds, VP of marketing analytics at Condé Nast, spoke about how the publisher is improving its audience knowledge and helping advertisers better leverage its sites, at the Adobe Digital Marketing Summit this morning. “There is a lot of pressure from the buying side to focus more on the audiences,” Reynolds told Adobe’s Brad Rencher... Continue reading »
by Kimberly Maul // March 6th, 2013 //
»
SVP Rencher Measuring Success For Adobe Platform When CMO's Tenure Starts To Increase

At Adobe's 2012 Digital Marketing Summit in Salt Lake City, Utah, SVP and GM of Digital Marketing, Brad Rencher discussed his company's digital marketing initiatives (read Adobe's Summit blog for new product announcements), the data-driven ad ecosystem and more with AdExchanger. AdExchanger: At a macro level, why do you think there are 4,000 people gathered... Continue reading »
by AdExchanger // March 22nd, 2012 //
»

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