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»Sociomantic

Cycle Media Launches, Ad Tech Vet Jason Kelly Joins As Strategy Chief

Cycle Media, which launched Monday, hopes to break the mold of the traditional media holding company. The company is the result of a merger between Cycle, a social content and influencer network formed in 2016, and Laundry Service, a marketing agency with deep roots in social, founded by Stein in 2011 and acquired by sports marketing... Continue reading »
by Kelly Liyakasa // June 5th, 2017 //
»
In Retargeting 2.0, Advertisers Test Drive New Data (And Creative) Tactics

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie matches, marketers are demanding upper-funnel features that go well beyond conversion and tracking pixels. “What we’re seeing across our portfolio with clients like Nike, for example, is they’re... Continue reading »
by Kelly Liyakasa // April 13th, 2016 //
»
Ad Tech Vet Jason Kelly Becomes LiveIntent’s President

LiveIntent, which automates the placement of ad inventory within email messages, appointed industry heavy-hitter Jason Kelly as its president on Monday. Kelly was instrumental in helping mobile ad network Millennial Media sell to AOL for $240 million in September, facilitated the sale of retail DSP Sociomantic to Tesco/dunnhumby in 2014 and served as CRO of... Continue reading »
by Kelly Liyakasa // January 25th, 2016 //
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Tesco Eyes Sale Of Dunnhumby, Its (Nearly) $1 Billion Shopper Data Business

Financially troubled British grocer Tesco confirmed rumors it intends to offload its data marketing and analysis division, dunnhumby. In documents released Thursday, Tesco said it has appointed Goldman Sachs as its adviser to explore “strategic options” for the US$756 million business as it embarks on a complete overhaul of its assets. It’s hard to bucket... Continue reading »
by Kelly Liyakasa // January 8th, 2015 //
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CPG Data Specialist Dunnhumby Sees A Future Forging New Currency

Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into... Continue reading »
by Kelly Liyakasa // December 15th, 2014 //
»
Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail

Update: Dunnhumby CEO Simon Hay tells AdExchanger the acquisition of retail retargeter Sociomantic Labs and its demand-side platform (DSP) technology came from a realization that "we were a media player without really knowing it at all." "I think we saw the opportunity with everything becoming more programmatic and more of an opportunity to use data... Continue reading »
by Kelly Liyakasa // April 3rd, 2014 //
»
Opening The (Shopper) Data Floodgates, New Competitors Could Emerge

As brick and mortar giants like Walmart and Tesco do more to monetize their customer data, the question becomes – will they go it alone or maintain third-party partnerships? Tesco subsidiary dunnhumby’s rumored purchase of demand-side platform Sociomantic is the most obvious example of a seismic shift that’s occurring in the shopper data space. The... Continue reading »
by Kelly Liyakasa // March 19th, 2014 //
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Dunnhumby Closes In On Sociomantic, Deal Would Create New Media Platform Backed By Powerful Data

Dunnhumby, a data and customer insights company owned by British grocery giant Tesco, is close to acquiring Berlin-based retail retargeter Sociomantic Labs, sources say. Business Insider first reported the rumored deal Thursday and estimated the deal size to be between $175 million to $200 million. Although dunnhumby and Sociomantic have not publicly announced the transaction,... Continue reading »
by Kelly Liyakasa // March 14th, 2014 //
»
Marketers Eye The Higher-Hanging Fruit In Retargeting

Long paramount to the performance marketing strategies of online display advertisers, retargeting is still subject of a great debate. From a user standpoint, the most obvious form of “abuse” is the all-too-familiar feeling of being followed by an ad or brand across the Web. And then there's the question of how much spend is wasted... Continue reading »
by Kelly Liyakasa // November 13th, 2013 //
»
How Big Data Can Bring You Closer To Your Customers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that... Continue reading »
by AdExchanger // November 8th, 2013 //
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