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»Media Ratings Council

Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority

Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking at a measurement event hosted by Facebook on Wednesday. “You’re never going to build a perfect system immediately or ever,” Gupta said. “As long as the bugs or problems are identified quickly,... Continue reading »
by Allison Schiff // May 25th, 2017 //
»
Catching Up With Medialets After The WPP Acquisition

There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform. It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Rating Council (MRC) accreditations. Medialets, which received... Continue reading »
by Allison Schiff // July 20th, 2015 //
»
MRC Blesses Google's Viewability Metric. Does That Matter To Agencies?

Google's offering in the ad viewability space has scored third-party accreditation from the Media Ratings Council. Google joins others who have wended through the MRC's approval process – the respective viewability products from comScore, Double Verify and RealVu have been approved – so Google does not stand alone. But given its expansive relationship with marketers,... Continue reading »
by David Kaplan // April 26th, 2013 //
»
Trade Groups Release Some Viewability Data; IAB Says Metric Not Ready for Primetime

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with  17 advertisers across 12 agencies that encompassed roughly 3 billion impressions. The MRC aggregated and analyzed the data, and released a handful of nuggets publicly. Jessica Sanfilippo, Group Media Director with participating agency 360i, discussed some details of the... Continue reading »
by David Kaplan // November 21st, 2012 //
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