»e-tail

Why Data Is the Most Valuable Player in Omnichannel Retail Marketing

The evolution of commerce has made data the new “MVP” of retail marketing. A common theme at this week’s eTail East conference in Philadelphia, a gathering of 1,150 retail minds, was delivering personalized offers at scale. To do so, marketers are looking for ways to harness data across a range of sources ranging from loyalty marketing... Continue reading »

by Kelly Liyakasa // August 14th, 2013 //

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Mobile Attribution A Double-Edged Sword for Retail Marketers

Mobility has meant marketers can deliver high-value messages to consumers using less real estate, Nicholas Franchet, Facebook’s head of global ecommerce, told a crowd of 1,150 marketers and retailers today at the eTail East conference. The good? Nearly 50% of time spent on retail sites now happens through mobile devices, according to comScore. Tablet sales... Continue reading »

by Kelly Liyakasa // August 13th, 2013 //

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Etail East: Cross-Channel Attribution, Omnichannel Retail To Be Tackled

With global ecommerce sales exploding at a rate of 16% year-over-year in Q2, reaching $49.8 billion, according to comScore, the industry is primed for growth. Yesterday, the eTail East conference kicked off, drawing some 1,150 marketers, retailers and technology vendors to Philadelphia for the week. Last year, eTail Boston attracted 990 attendees, event organizers said.... Continue reading »

by Kelly Liyakasa // August 13th, 2013 //

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