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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]

Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads.

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.

There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers any leeway when it comes to delivering on business objectives. In reality, increased complexity amplifies accountability.

This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in the industry experienced wild ups and downs of both business and personal well-being.

We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK. It’s the streaming giant’s cheapest ad-free offering, which it likewise removed in Canada only a few weeks ago. Turns out, Netflix has also been hiding […]

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.

The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. But generative AI is leveling the playing field, giving small and midsize app developers the ability to create new apps and innovate on existing platforms dramatically faster with substantially fewer resources.