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»video metrics

Facebook Boosts Its Ad Quality Efforts, But Can It Retain Advertiser Trust?

Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for… Continue reading »
by Allison Schiff // October 17th, 2018 //
»
Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics

Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers a… Continue reading »
by Allison Schiff // July 31st, 2018 //
»
Facebook Beefs Up Video Metrics

Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming weeks, the company said Monday. “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on… Continue reading »
by Judith Aquino // May 5th, 2014 //
»
 

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