• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ecommerce marketing

PayPal Drops $4B On Honey, A Browser Extension Rich In Shopper Data

PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for... Continue reading »
by James Hercher // November 21st, 2019 //
»
The Complete Guide To Amazon's Ad Business

Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising business remains an enigma. Even its closest partners aren’t exposed to the inner workings of its ad stack. It’s also not clear how much spend flows through Amazon’s ad platform, though the investment bank BMO... Continue reading »
by Kelly Liyakasa // February 6th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • As Shoppers Move Online, It’s Time To Double Down On Retail Media
  • The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved