With no live sports on the schedule, AT&T lost nearly 900,000 paid subscribers across its premium TV business, which includes DirecTV, U-verse and AT&T TV. That’s nearly double the number of Q1 2019 paid subscriber losses, which were around 544,000. Total pay TV revenue was $10.5 billion, down 7.2%. Sports have long been considered paid […]
Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions, […]
Welcome to ad tech. Everything’s a disaster. But Troels Jensen, former CEO of the Danish fin tech company Itiviti AB, who was brought on as Adform’s chief in April, is sticking to the plan. “The long game hasn’t changed,” Jensen said. “But we do have time now to think about how we’re hitting the ground […]
It’s difficult to buy or sell homes when everyone is stuck inside. But instead of staying quiet during the coronavirus pandemic, the online real estate resource Zillow wanted its brand to show up. In a situation “where the market is not moving,” at least at the outset of shelter-in-place orders, Zillow’s CMO Aimee Johnson wanted […]
AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager […]
This article is sponsored by Verizon Media. Up until recently, brands looking to break through the heavily saturated digital advertising ecosystem adopted third-party cookies as the anchor for behavioral and interest-based targeting. Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]
Snap is seeing a boost in user activity but a dip in advertiser spend in the wake of COVID-19. Daily active users reached 229 million in the first quarter, growing across all regions and on Android and iOS, the company announced Tuesday in its Q1 2020 earnings report. That represents a 20% increase from the […]
News flash to no one: The economy is going up in flames … but Netflix is on fire. Millions of people around the world are under stay-at-home orders, and lots of them are signing up for Netflix, which had its biggest quarter for user growth in Q1 with the addition of 15.77 million new paid […]
NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price Tuesday, making it the latest independent streaming service to get gobbled up by a big media player. “We are moving into the consolidation phase of the streaming business,” said Forrester principal analyst Jim Nail, citing this deal and Fox’s acquisition of Tubi in March. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that […]
The coronavirus pandemic brought everyone online, leading to a surge in traffic. But it’s expensive to process all the programmatic ad requests that come with that traffic. Plus, CPMs are falling industrywide. So two weeks ago, The Trade Desk asked exchanges to stop sending duplicate bid requests for the same ad impression. The request initially […]
Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding […]
The mobile gaming category – a more than $60 billion-a-year market – is thriving amid the brewing economic crisis. But unlike other publishers and platforms experiencing engagement spikes without the corresponding uptick in ad revenue, mobile game publishers are seeing massive boosts across the board. Nearly every metric (other than CPMs and cost per install or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paolo Pironi, founder at Elevating Pioneers. Crises wipe out many startups, but those that survive emerge ever stronger. WhatsApp, Slack and Uber, for example, were all founded during the Great […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising. […]
The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. Our Lives Now Zoom Happy Hours Are Taking Over […]
Even if digital video continues to grow through the COVID-19 crisis, growth rates will decline dramatically in the first half of 2020 from previous estimates, according to an eMarketer forecast released Friday. Digital video ad spend in the United States could potentially grow 7.8% during the first half of 2020 to $17 billion or, on […]
YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of […]
Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming […]
Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crisis. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Livra survived the turmoil and was eventually acquired by Ipsos in 2008 … in the midst […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science […]
TripleLift CMO Jordan Bitterman has worn a lot of hats in the digital ad industry, across an array of companies. He’s worked at digital agencies (Digitas), media agencies (Mindshare), enterprise tech giants (IBM) and now an ad tech startup. Today on Social Distancing With Friends, AdExchanger managing editor Ryan Joe chats with Jordan about making […]
In this episode of Social Distancing With Friends, Kargo CEO and founder Harry Kargman talks wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over. Also, he predicts what advertiser activity might look like as the world comes out of its […]
For the next five months, Google is waiving its Ad Manager ad serving fees for news publishers around the globe, which have been hit hard by the coronavirus pandemic. Read the blog post. Many have seen ad revenue fall as national and local advertisers pull back, and as coronavirus-related keyword blocking makes it difficult to […]
Chas Cahn, senior director of marketing at PepsiCo, usually spends his days focused on product innovation and promotion for restaurants, venues, retail locations and nutrition programs at K-12 schools. But with large-scale closures due to the coronavirus, Cahn is turning his attention to a marketing campaign for a new PepsiCo-led promotion that aims to help […]
