Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation […]
Game developers have a lot on their plate beyond developing games. There’s testing, marketing, monetization, ad serving, analytics, optimization, user acquisition and a heap of other commercial considerations. “But developers – they just want to make games,” said Andrew French, chief operating officer at Coda, a London-based game publishing platform founded last year to provide automated technology […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Flight Peacock launched on Wednesday as a free add-on for Comcast Xfinity and X1 Flex subscribers. The NBCU-owned service will launch nationally on July 15 with an ad-supported option and a premium tier at $4.99 per month. NBCU stuck to its original […]
NBCUniversal opened more of its inventory to programmatic platforms on Monday, with a new product integration through FreeWheel and The Trade Desk. FreeWheel, a sister-company of Comcast’s NBCU, is coming out of beta with its “unified decisioning” platform, which operates an auction where programmatic demand is considered alongside direct-sold campaigns for OTT inventory and video […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The COVID-19 outbreak highlights a singular dilemma of a pandemic in the digital […]
Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of content they produce and the type of advertisers they attract. Freestar handles the advertising for 300 publishers – from sports (Barstool Sports) […]
You won’t catch Bob Liodice, president and CEO of the Association of National Advertisers, Instagramming his lunch or stress-baking sourdough bread during the day. He’s at his computer by 6 a.m. and working until 6 or 7 at night from his home office on Long Island (aka, his grown daughter’s former bedroom). These long days […]
Paula Hansen, CRO of SAP Customer Experience (formerly SAP Hybris), is juggling what’s become a typical work-from-home situation: a responsible job, two kids under 13 homeschooling on their iPads and a dog running around in the background. The transition hasn’t been too tricky, though, she said. SAP was a big supporter of remote work even […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing solutions at Neustar. In the last few weeks, some marketers have asked me how they should alter their plans to deal with the new COVID-19 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bob’s Back Bob Iger is getting sucked back into Disney management after stepping down as CEO in February. Disney’s business is heavily reliant on people gathering – in theme parks, at movie studios, in theaters and on cruise ships. Disney is losing as much […]
This story has been updated to reflect Tuesday’s earnings call. Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic. The company will also reduce compensation by 20% for management board members. For […]
Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic. Senior executives took a higher salary deduction, a Dentsu Aegis spokesperson said, but declined to specify how much. Dentsu Aegis Network employs about 45,000 people across 145 […]
The advertising industry faces “imminent upheaval” as their tracking-heavy approach to digital advertising is being rejected by browsers, regulators and consumers. “Change is no longer a nice idea. It has become a requirement,” said Forrester VP and principal analyst Joanna O’Connell, who authored a report last week about how marketers need to address this […]
Sir Martin Sorrell thinks the term “social distancing” could use a rebrand, since we’re actually communicating more than ever, albeit virtually. “I think social distancing is not the right way of putting it,” he says. “It’s physical distancing.” As founder and CEO of S4 Capital, Sir Martin is keeping an eye on his 2,500 employees […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. NASA director: This could be the worst disaster NASA’s ever experienced. Gene Kranz: With all due respect, sir, I believe this […]
Quarantine life for readers of the Betches might look something like this: an evening critiquing the self-quarantining Instagram posts of Bachelor stars while eating delivery, binge-watching reality TV, drinking too much wine and procrastinating an in-home workout in favor of a FaceTime date. So the humor, gossip and lifestyle brand for women quickly adjusted its […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to […]
Mobile advertising platform InMobi is revising its compensation structure for employees in an effort to avoid layoffs due to economic strife related to the ongoing COVID-19 pandemic. Effective April 2020, employees will receive a portion of their salary in the form of stock rather than cash. The stock component begins at 10% of an employee’s […]
One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story. “For me the most important thing was to understand what model has been […]
The sell-side ad tech company OpenX said in a note sent to clients Thursday it has added an insurance line to cover potential DSP payment defaults and warned publishers against working with supply chain intermediaries that won’t insure campaign spend. “Our strong advice to you is to only work with exchanges that can indemnify you […]
Between early March and early April, market research firm Ipsos registered the largest decline in American consumer confidence since 2010. From March 3, before social distancing defined our lives, to April 1, the Ipsos Primary Consumer Sentiment Index clocked a precipitous dip in US consumer confidence, from 60.1 points to 45.5. The downtrend appears to […]
Forget client dinners, Thirsty Thursdays and team drinks. The advertising world is going all in on the Zoom happy hour. “I wasn’t too sure about Zoom Happy Hours at first. Did I really want another meeting on my calendar? But I soon learned how fun and relaxing they can be,” said Sara Badler, SVP of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terah Bocchi, senior vice president of sales at Bidtellect. Yes, this is hard. My kids are currently screaming in the background. I’m not sure what the cause of the moment is – […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid- […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best […]
This week on The Big Story, James Hercher provides some color into what’s going on with Amazon’s affiliate program. Earlier this week, he reported how Amazon had removed third-party vendors from the program. We’ll explore what’s going on and why Amazon came to this decision. In short, removing these vendors boosts Amazon’s margins. Affiliate networks […]
Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s […]
