The Trade Desk earned $160.7 million in Q1 2020, up by a third from a year ago, with connected TV ads powering its growth and its growth prospects this year, according to the company’s earnings report Thursday. Linear television had been decelerating at a steady 3-4% clip for the last five years, said The Trade […]
There’s no traditional upfront season this year, but Facebook is still looking for its seat at the table. And it comes bearing gifts. On Friday, Facebook said it will extend its full set of native targeting capabilities to a small group of test advertisers using Facebook Reserve (previously called Facebook Showcase), its tool for buying […]
The art of the pitch has changed since the pandemic, with employees having to let go of body language, physical cues and handshakes as they reorient around video conferencing. While pitches got delayed thanks to the lockdown, now they’re back in full force. So not much has changed in terms of volume, but meetings […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the […]
Roku isn’t immune to advertiser pullbacks during the pandemic. Platform revenue, which includes advertising, grew 73% year over year in Q1 and now represents almost two-thirds (73%) of Roku’s revenue. But campaign delays and cancelations increased in early March as stay-at-home orders were implemented, especially in hard-hit verticals such as travel, quick-serve restaurants, cinema and […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
When AT&T debuted its advertising division Xandr in 2018, it had the bold remit to reinvent advertising, starting with television. But instead, television, with all of its competitive interests, old tech and legacy business models, reinvented Xandr. Its leader, Brian Lesser, resigned unexpectedly and, one week ago, the unit – which debuted as a significant […]
Horizon Media said Thursday it has partnered with TransUnion to provide the people-based identity layer for its data platform, Blu. TransUnion’s deterministic identity graph covers all US adult individuals with privacy compliant, PII-based data spanning names, addresses, emails, mobile IDs and home IP addresses. Clients can append first- and third-party data sets to TransUnion’s identity […]
Anyone down for a road trip? Travel brands including Disney Resorts, Wyndham and Hilton are looking toward regional and local travel experiences as a way to generate some demand as the coronavirus plays out. “We’re retooling our approach to go-to-market … to be much more about local business and, in the beginning, drive to business,” […]
A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, CEO and co-founder at Aqfer. As the world grapples with the impact of the coronavirus, businesses are struggling to figure out what life will look like once the […]
Both Words With Friends and Zynga Poker are more than 10 years old. But players who left long ago have been returning to the titles organically in recent weeks thanks to shelter in place. And new users are coming on board too. The uptick, which only really started in earnest during the last two weeks […]
In its first quarter call as a combined company Thursday, ViacomCBS hailed its strength and said the coronavirus pandemic would accelerate its plans for subscription streaming services. Advertising revenue grew 2% to $2.5 billion, excluding the impact of last year’s Super Bowl and the canceled NCAAA tournament. Otherwise, advertising declined 19% year over year. Pluto […]
The dynamic duo of Bryan Wiener and Sarah Hofstetter is back in business. This time at the helm of the ecommerce analytics company Profitero. Wiener and Hofstetter were the CEO and president, respectively, of the agency 360i, which was acquired by Dentsu. Later, they both took up similar positions at the measurement firm Comscore, before […]
National broadcast and cable TV took a beating in Q1 as live sports and events were canceled due to the COVID-19 pandemic. Ad revenues in the first quarter fell 5.4% YoY to $10.8 billion across broadcast, cable and syndicated programming, according to Standard Media Index, which measures TV ad revenues based on billings from the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right […]
Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to […]
Pinterest made $272 million in Q1 this year, a 35% jump from the same period in 2019, but its net loss increased by $100 million because ad spend crumbled in March. The company “began 2020 on strong footing,” said Pinterest CFO Todd Morgenfeld during the company earnings call Tuesday, but April ad spend declined by […]
When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come to fruition, and few were surprised when Xandr announced last week it would fold into WarnerMedia. “We kind of thought […]
The coronavirus pandemic is bringing record numbers of people to The New York Times – but advertisers are fleeing due to the economic upheaval caused by the crisis. The worst will come next quarter, when the Times predicts its advertising business will take a 50-55% nosedive. Beyond that, there’s limited visibility. Throughout March, more than […]
Now that advertisers have triaged their media plans to accommodate consumers sheltering in place, head of DISH Media Sales Kevin Arrix is thinking about which of those changes will be long term. He bets the pandemic will push more marketers into measurable TV media. “Advertisers are going to use data and technology to make sure […]
Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data. OneView was the name of a dataxu’s cross-device identity graph, which is joining with Roku’s data from 39 million US households to combine programmatic performance […]
After Neuro, which manufactures natural caffeine-infused gum and mints, rebranded in February, it was gearing up to double down on retail, including at CVS pharmacies, GNC stores and Barnes & Noble locations on college campuses. Best-laid plans. COVID-19 hit the United States hard in early March. But co-founders Ryan Chen and Kent Yoshimura, who met […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Abcarian, general manager at Nielsen Advanced Video Advertising. If you think innovating is hard, try it during a global pandemic. It can become downright defeating if you allow it. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul T. Ryan, chief technology officer at OpenX. I am hearing more publishers bring up Prebid when discussing their supply-side strategies. At a time when publishers are facing pressure from multiple fronts – evolving […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]
Gaming is growing like gangbusters in a socially distanced world, but it’s not immune to macroeconomic trends. Take Activision Blizzard’s mobile gaming arm, King, home to the wildly popular Candy Crush franchise. Activision Blizzard, which also owns the Call of Duty and World of Warcraft franchises, reported its Q1 earnings on Tuesday after market close. […]
Disney Parks are closed. Broadcast and TV advertising is down. Movie releases and Broadway shows have no theaters to play in. Cruise ships are docked. Live sports have been canceled, decreasing ESPN viewership. Disney retail stores are closed, and film production has halted. Many companies are weathering the economic effects of the coronavirus pandemic because […]
A year ago, if you overheard someone say “BOPIS is all the rage,” you could be forgiven for mistaking the reference for obscure ’90s-era slang. But nowadays, “buy online pick up in store” is as normal as, well, doing groceries. And it’s going to change retail advertising forever. Publicis Groupe forecast in 2019 that it would […]
