Home Ad Exchange News How Zuckerberg Stoked Fears Over TikTok China Threat; Microsoft Backs Epic’s Lawsuit Vs Apple

How Zuckerberg Stoked Fears Over TikTok China Threat; Microsoft Backs Epic’s Lawsuit Vs Apple

SHARE:

Trump Whisperer

Facebook CEO Mark Zuckerberg has been stoking fears among President Trump and other government officials over the threat posed by Chinese tech companies – specifically, TikTok – on American citizens and businesses. Since October of last year, Zuckerberg has made the case that Chinese tech companies threaten American technology dominance, and the government should pay more attention to that than, say, breaking up Facebook, The Wall Street Journal reports. Facebook also launched an advocacy group called American Edge that runs ads extolling US tech companies and spent more money on lobbying the government than any other company this year. The pressure seemed to work. Shortly after Zuckerberg’s October campaign, the government launched a national security review of the app, Trump threatened to ban it and now TikTok has less than 90 days to find itself an American buyer. 

Fighting Back

You didn’t think that was the only TikTok news, did you? The app is suing the Trump administration over its proposal to ban TikTok in the United States if it doesn’t find a buyer before a proposed 90-day deadline, Financial Times reports. The lawsuit, expected to be filed this week, accuses the administration of denying TikTok due process when Trump issued an executive order announcing the ban on Aug. 6 and a bizarre suggestion that the US treasury should get a cut of any transaction. “To ensure that the rule of law is not discarded and that our company and users are treated fairly, we have no choice but to challenge the Executive Order through the judicial system,” a TikTok spokesperson said. FT also reports that the White House is facing a lawsuit from a coalition of users related to its proposed ban of WeChat. 

That’s Unreal

Microsoft publicly backed Epic’s lawsuit against Apple for banning its games from the app store, saying an Epic ban would hurt Microsoft’s own ability to develop games too, CNBC reports. Microsoft licenses Epic’s Unreal Engine, tools that allow developers to create 3D game graphics. While there are other game engines on the market, Unreal Engine is widely used and has superior features and functionality, Kevin Gammill, Microsoft’s GM for gaming developer experiences said in a declaration filed Sunday. “Apple’s discontinuation of Epic’s ability to develop and support Unreal Engine for iOS or macOS will harm game creators and gamers,” he said. Apple is threatening to cut off Epic’s access to iOS and Mac users as soon as Friday. 

But Wait, There’s More!

You’re Hired!

Must Read

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

The Apple Bites Back

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.

How Does Agentic Buying Work In CTV?

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Patrick Dolan, Chief Operating Officer, OAAA

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

PubX Raises $5 Million And Buys Digital Governance Startup Compliant

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.

New WBD Report Makes The Case For Getting The Measurement Basics Right

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.