Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Mac Budgets McDonald’s is increasing its marketing spend during the pandemic to gain share as smaller restaurant chains struggle. Doubling down on spend in markets where McDonald’s handles its own operations, including the United States, Australia and Canada, is part of a three-pronged […]
IAB Europe is extending technical support for V.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. The new deadline is Aug. 15. This is the second and final extension, and it doesn’t impact a company’s ability to implement the new version, […]
Chrome said Thursday that it will start limiting the data and computing resources a display ad can use before the ad will be considered abusive and is blocked. Chrome product manager Marshall Vale wrote in a blog post that the decision will “save our users batteries and data plans.” Read the post. This announcement targets […]
AppLovin is set to snap up Machine Zone. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. MZ’s valuation was reportedly around $6 billion in 2015. Machine Zone has […]
What’s it like to start a new agency just as the coronavirus pandemic takes over the world and advertisers pull back spend? In early February, Kern Schireson unveiled his data agency Known, which he built by combining his company Schireson Associates with two acquisitions: Stun Creative and the branding agency Blackbird. A month later, the […]
This week on The Big Story, the AdExchanger team welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into last week’s incendiary study about the programmatic supply chain. The study, executed by PwC and commissioned by ISBA, which represents […]
A pandemic isn’t exactly how obé Fitness, a startup providing at-home workout classes, expected to achieve hockey-stick growth. But with gyms closed and people cooped up at home, obé Fitness’s membership increased by a factor of 10. For co-founder Mark Mullett, the disease that’s caused this surge has also cost a steep personal toll. “To […]
Hear the birds chirping? No, not those birds. On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private Advertising Remotely Run On Webserver), according to three sources who participated. The SPARROW proposal is a response […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a […]
The departure of long-time television investment executives at two of the world’s largest media agency groups, Omnicom Media Group and GroupM, underscores the changing television marketplace, accelerated by the pandemic. At GroupM, changes to the investment team began in 2016, when longtime chief investment officer Rino Scanzoni left. He was replaced by another investment vet, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports. […]
Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Bravo, ISBA! Investigating the ad tech supply chain isn’t new, but I don’t recall seeing an investigation with so much cooperation and diligence in […]
Matt Kilmartin, CEO and co-founder of data startup Habu, is embracing the walking meeting. He goes for long strolls in the woods near his home in the suburbs about 20 miles outside of Boston, eschewing the video conference for good old-fashioned phone calls. Zoom fatigue is real. Walking and talking is “a good way to […]
Kieley Taylor will speak about commerce and video opportunities on Instagram at AdExchanger’s Programmatic IO Innovation Labs, taking place virtually May 18-21. Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social […]
While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report aggregating pricing trends across Omnicom Media Group’s client base. The report, published by Mark Oster, director of trading operations at Omnicom Media Group, found that […]
Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time. Gaming can be a therapeutic exercise, said Brian Ames, president of Activision Blizzard Media, the advertising and marketing division within gaming juggernaut Activision Blizzard, which owns Call of Duty, World of Warcraft and […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. While everyone in politics is figuring out on the fly how COVID-19 will affect US elections this year, it seems already […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The […]
Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There is a mix shift underway caused by COVID-19 that will affect channels differently, according to Angela Steele, CEO of Carat USA. The best positioned media sellers can provide a clear line of sight into TV and video […]
Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including […]
Spiceology historically dedicated all of its attention to selling spices to professional chefs online. Then the coronavirus pandemic hit. With the future of the restaurant business uncertain, the company decided on March 16 to completely pivot to its consumer business for the foreseeable future. Within six weeks, Spiceology went from selling 40% of its products […]
Affiliate marketing is one of the top sources of revenue for online travel and activities booking platform Klook, in good times and … not such good times. It’s been dark days for travel marketers during the health crisis. Delta, for example, recently told investors it expects revenue to decline 90% in the second quarter. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside […]
NBCU said Monday it has added inventory from Sky to One Platform, its ad offering where brands can plan, buy, optimize and measure across all of the media company’s linear and digital inventory. Adding Sky’s inventory extends One Platform’s reach to half a million monthly viewers across 160 countries. Buyers can access Sky’s global IP […]
This article is sponsored by TransUnion Connected consumers have an unprecedented ability to decide what content they consume and how it’s accessed. This empowerment has fueled a growing demand for personalized experiences, with 76% of consumers expecting companies to understand their needs, according to research from Salesforce. Brands are achieving that deeper understanding in part […]
Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices. CPMs on social are down on average between 15% and 30% across the board, according to five media buyers that spoke with AdExchanger. Facebook […]
CPGs like Pepsi and Kraft-Heinz urgently need to develop ecommerce and direct-to-consumer business lines, whereas Anheuser-Busch InBev – having invested already in ecommerce – can now shift its media spend to support it. “As you’re hearing from everybody else, ecommerce has become a high-growth channel at this point,” Pepsi CEO Ramon Laguarta said Wednesday during […]
