“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Connie Del Bono, programmatic associate director at Croud. The industry was already contending with changing privacy regulations and the hunt for a cookie alternative when COVID-19 added another array of […]
Criteo on Wednesday launched a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than […]
Minjae Ormes moved to a new home in Denver in March, on Corona Street, believe it or not. A few days later, a shelter-in-place rule was in effect and Visible, the Verizon pay-as-you go mobile cell service and data service where Minjae is CMO, did a full overhaul of its marketing strategy and value prop […]
Cool culture didn’t go into hibernation during the pandemic – but where people go to find entertainment has changed. As the publisher that seeks to be the epicenter of cool, UPROXX is changing how it distributes content to meet the changing behavior of people stuck at home. “Digital media companies need an eye toward not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not What We Signed Up For PepsiCo, Taco Bell, AB In-Bev, Walmart and other advertisers are seeking to renegotiate or defer payments to Quibi due to lackluster performance or the pandemic’s impacts on their business. Brands paid up to $150 million for a debut […]
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion […]
MightyHive, the programmatic and data arm under S4 Capital, said Tuesday it has merged with data and analytics firm Digodat in Latin America. Terms of the deal were not disclosed. Digodat has more than 40 employees and offices in Argentina, Mexico, Chile and Colombia. The firm expands MightyHive’s Latin American presence beyond Brazil, where it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. Earlier this year, Google announced Chrome would become the last of the big three browsers to block third-party cookies. Although the banning of […]
The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. With the 2020 presidential election only a few months away, it is time for advertisers to take stock and bake the usual inventory tightness into their media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]
“Visualize where you are. It may be a city or a neighborhood … the building … the home … the floor … the room.” In honor of Mental Health Month, we did something a little different in this episode. The second half is a guided meditation session led by Kunal Gupta who, in addition to […]
The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. While we’re still largely confined to our homes, frequently glued to our screens, ads supporting the bulk of online content […]
The M&A has been relentless this past week, with AppLovin buying the game publisher Machine Zone, Facebook buying GIPHY and Twitter buying the DSP CrossInstall. On this episode, the team breaks down what each acquisition means. What is CrossInstall, and why would Twitter need to actually own a demand-side platform? Was Facebook buying GIPHY mostly […]
The recent string of relatively strong Q1 ad tech performances continued on Thursday, when LiveRamp announced revenue grew 35% year over year to $106 million. The toughest quarter is still to come. LiveRamp CEO Scott Howe cautioned investors that Q2 could show a sequential decline in revenue and potentially be net-zero or negative in terms […]
Direct-to-consumer sales at Skullcandy are up more than 100% year over year. That doesn’t mean the audio, headphone and earbud company isn’t feeling the effect of the coronavirus situation like most everyone else. “Of course we are, “ said CMO Jessica Klodnicki. But the uptick validates Skullcandy’s long-term strategy to diversify its sales channels. It […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks, […]
AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two […]
Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work […]
A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re […]
Project management software maker Basecamp does not mess with Facebook and Google. “We vote with our dollars for the world we want to see, and we don’t want to see a world ruled by a handful of companies,” said head of marketing Andy Didorosi. Basecamp avoids online consumer tracking, which is “creepy,” Didorosi said. Facebook […]
Connected TV publishers manage distribution and inventory splits with a rapidly growing pool of ad-supported networks and streaming services. Wurl, launched in 2018, simplifies that headache by offering a single point of distribution across hundreds of OTT networks, including A+E, AMC and Bloomberg Media, and AVOD streaming services such as The Roku Channel and Samsung […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Work Facebook has a plan for reopening offices in July. The company will have a 25% occupancy limit, bring people back in shifts and require temperature checks, Bloomberg reports. Facebook will also limit the number of employees in meeting rooms and shut […]
Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted […]
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world’s largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile […]
Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month, […]
During a time of economic uncertainty, should a CMO put her brand on the sidelines? Or should she increase media investment – especially if buying ads is cheap? NerdWallet’s CMO Kelly Gillease has been in the midst of that marketing calculus as the brand recalibrates its strategy for the rest of 2020. “We decided that […]
