A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Hollywood’s New Obsession
By Nate Neal
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Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.
PODCAST: The Big Story
Nope, We Haven’t Hit Peak Retail Media Yet
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
The New York Times And Instacart Integrate For Shoppable Recipes
The New York Times and Instacart are partnering for shoppable recipe videos.
Experian Enters The Third-Party Data Onboarding Business
Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.
Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier
Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.
Marketecture Buys AdTechGod (No, Really)
Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.
Popular
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Morning Brew On Why It’s Sticking With Direct
Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as CCO. But the publisher, which built its business on direct, isn’t planning to change its approach to monetization.
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Roku Will Pass More Data In The Bidstream
Roku unveils what it’s calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.
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Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
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OPINION: Data-Driven ThinkingNavigating New Brand Safety Complexities: A Digital Marketer’s Perspective
Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
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Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated.