On TV & Video

Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t change what’s happening, but they do make trends accelerate. OTT was already growing, but it has accelerated so much,” said Lindsey Harju, co-founder of Blinc Digital, a consultancy that advises buyers, sellers and tech companies […]

Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty much understood that [brands] need to match their budgets to where the eyeballs are,” said Tubi’s chief revenue officer Mark Rotblat. But brands aren’t the only ones taking notice of the growing AVOD opportunity. Fox […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook has largely weathered most of its criticism unscathed. Since the Cambridge Analytica scandal in 2018, Facebook’s user base has ballooned to 2.6 billion monthly actives and the stock price is […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation […]

The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example for how classic TV events will transition to online video and streaming. Stihl created the Timbersports Series in 1985. It was picked up by ESPN, then a plucky broadcast startup, […]

In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of advanced solutions at SpotX. The rise of cord cutting, new streaming services and advanced digital delivery have changed the face of TV advertising’s future. While traditional TV represents most […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed that consumers care more about what […]

For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. Promises of Facebook video revenue didn’t materialize. And ad-supported OTT viewership lagged. But in the past year or so, the switch has finally flipped for video, said Spencer Weinman, CRO of the content production agency and video […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike O’Donnell, senior vice president, platform business, at Vizio. So, here we are in June. Upfront presentations would have just ended, under the usual circumstances. But business is far from usual right now. Advertisers plan […]