Marketers

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.

Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.

Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

Chris Epple, JBL’s VP of marketing, on why TikTok is the brand’s new favorite jam – including to generate sales – and how JBL measures what he calls “quality social engagement.”

Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?

In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.