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»e.l.f. Cosmetics

How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting

If TikTok is still proving its value as a marketing platform, despite skyrocketing popularity among Gen Z, it got a huge boost in October when the cosmetics company e.l.f. ran a sponsored hashtag challenge, #eyeslipsface, that amassed 1.6 billion views in just over a week. Two factors led to e.l.f’s success on TikTok: showing up... Continue reading »
by Sarah Sluis // October 14th, 2019 //
»
Cosmetics Brand E.L.F. Says Omnichannel Attribution Not Just A Pipe Dream

While many brick-and-mortar retailers grapple with bringing their businesses online, cosmetics brand e.l.f. did things in reverse. After 11 years in ecommerce, e.l.f. (that stands for Eyes Lips Face) is now expanding its offline footprint, said Megan O’Connor, VP of digital and ecommerce at e.l.f Cosmetics. In the past year, e.l.f. has opened three flagship... Continue reading »
by Kelly Liyakasa // January 29th, 2015 //
»

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