The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
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The MRC Wants Ad Tech To Get Honest About How Auctions Really Work
The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.
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PODCAST: AdExchanger TalksA Standard-Bearer For Standards
What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. No, really.
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OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.