What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
After Judge Brinkema declined to order a Google breakup, ad tech leaders weigh in on how the FTC should approach its case against Amazon.
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Arnaud Créput
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DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
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OPINION: Data-Driven ThinkingAs The Open Web Becomes More Real, Will Google Be The First To Fall?
How will the high-stakes game of antitrust chicken between Google and the US Department of Justice play out? It could be a first important proactive step toward true structural change – not just at Google but across many of the biggest players in the industry, writes Arnaud Créput, CEO of Equativ.