AdExchanger
Articles By AdExchanger
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Break Up Google? Don't Hold Your Breath; Nintendo's Miyamoto Bemoans Today's Game Monetization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billion […]
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OPINION: The Sell SiderPMPs: The Future Of Programmatic Advertising Or Just Another Tool?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic. Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are […]
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Apple Yanks Facebook VPN From The App Store; GDPR Threatens The Supply Chain
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onavo No Mo’? Facebook pulled its VPN app Onavo from the Apple App Store after being informed that it violates new privacy rules introduced this summer forbidding apps from collecting data about other apps on an iOS device. The Wall Street Journal reports that […]
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PODCAST: The Big StoryThe Big Story: Bid Crashing
Last week, supply-side technology company Index Exchange got in trouble for using a secretive and controversial tactic called bid caching in its auction for at least a year. While Index has since stopped that practice, research from the programmatic consultancy Jounce Media revealed that it had used bid caching for 50% of its impressions. And […]
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OPINION: On TV & VideoThe Changing Tides Of Connected TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster […]
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Developers Rebel Against App Store Fees; Dem Pols Are Digital Sluggards
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Google’s Play store and Apple’s App Store have ruled app distribution with an iron fist, but fees of up to 30% on subscriptions and in-app sales are pushing some popular apps to rebel. Netflix has begun forcing subscribers and automatic […]
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Twitch Opens Ad Spigot; Retailers Covet Commerce Startups
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Twitch Switch Twitch Prime, a subscription tier for power users of the Amazon video game streaming platform, will no longer include ad-free viewing beginning Oct. 14. It’s a rare move for Amazon to drop a benefit from Prime, which is all about jamming […]
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Considering The California Privacy Law; A New Breed Of Media Holding Company
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. California, Here We Come The California Consumer Privacy Act rode a well-intentioned wave of activism into law but is out of sync with modern marketing, argues Ray Kingman at Ad Age. A company violates the law if it buys, sells or shares personal information […]
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OPINION: On TV & VideoA True Omnichannel Ecosystem With TV At The Center
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]
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Netflix Experiments With Promo Spots; Google Clarifies Location Data Issue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leviathan Stirs Netflix is testing promo ads between episodes with some European users. Netflix subscribers in the UK started seeing unskippable units suggesting other shows they might like, which bubbled up on Reddit and were first reported by Cord Cutters News. Netflix already runs […]
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OPINION: The Sell SiderBrand-Safety Fear Factor
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also created […]
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Ecom Highlights Walmart Sales Growth; Smart TVs Proliferate In US
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WalSmart Walmart stock jumped almost 10% on Thursday after the world’s biggest retailer reported better-than-expected in-store and ecommerce sales, up 40% from the same period last year. It’s the most sales growth from the company in a decade. Walmart’s efforts to bolster grocery shopping […]
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AT&T Closes AppNexus Acquisition; Facebook Restores Crimson Hexagon Data Access
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retired, But Not Resting Justice Department appeal or not, AT&T is full steam ahead with its advertising platform plans. AT&T’s advertising and analytics group, run by Brian Lesser, officially closed its acquisition of AppNexus on Wednesday. Brian O’Kelley, co-founder and CEO of AppNexus, will […]
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OPINION: The Sell SiderExplosions Across Ad Tech: Signs Of Consolidation Or Growth?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. We keep hearing about consolidation, but if you look at the recent Lumascapes, it’s clear there are actually more ad tech companies than ever before. […]
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Banks And Retailers Track Your Every Move; Spotify Poised To Surpass Pandora
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulse On The Finger Banks and merchants are increasingly using online tools to track physical browsing habits on their sites and apps. “The way you press, scroll and type on a phone screen or keyboard can be as unique as your fingerprints or facial […]
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Ad Tech Is Consolidating; YouTube Pays Creators To Promote Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile, […]
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OPINION: On TV & VideoCanada’s Consolidated Media Landscape Holds Lessons for US Advertisers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Crain, president at Kingstar Media. With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may have […]
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Google Pursues OOH Market; Spotify Experiments With Ad Skipping
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones in […]
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OPINION: The Sell SiderAre Cryptocurrencies A Solution Publishers Have Been Waiting For?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ted Dhanik, CEO at engage:BDR. If you are not part of the duopoly, it is a tough time to be a publisher. Reputable media brands are struggling, so you can imagine where that leaves […]
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Tracing The Demise Of The Cable Bundle; PE Buys Dun & Bradstreet
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders looking […]
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PODCAST: The Big Story
The Big Story Podcast: The Blockchain Cometh
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is blockchain a solution in search of a problem? This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, […]
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Digital Ad Revenue Down At NYT; Stories Could Be Insta's Golden Goose
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subs Up, Ads Down Digital ad revenue at The New York Times has declined 7.5% in Q2 from the year before. The paper said its “Trump Bump” last year inflated results, and it accounts for the decline in ad revenue. Readership grew, however, and […]
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DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The Wall […]
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Facebook Banks On Bank Data; Amazon Centralizes Its Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Money On My Mind Recent data scandals haven’t stopped Facebook from asking US banks for information about their customers, The Wall Street Journal reports. Over the past year, Facebook has approached Wells Fargo, JPMorgan Chase, Citigroup and US Bancorp for data, including user credit […]
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Spectrum Auctions Add Fuel To Telco Merger Mania; TV Ads Perform For TripAdvisor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice … Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market. […]
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OPINION: The Sell SiderWill Large Corporations Use New Privacy Laws To Undermine Free Speech?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, managing director, DMP, at Sizmek. With the passage of California’s new Consumer Privacy Act, there is increasing attention to how data is collected, processed and sold online. Unfortunately, as with the General […]
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Amazon Is Top Programmatic Spender; Google's Got Influencer Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hey, Big Spender Amazon may be raking in billions from its ad business, but it’s also spending a ton on programmatic advertising. The ecommerce giant was the biggest programmatic spender during the first quarter of this year, according to a report from MediaRadar. Amazon […]
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OPINION: On TV & VideoThree Things AT&T And AppNexus Must Do Next
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the […]
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Marketers Mourn Facebook Data Partner Program; Ads Come To WhatsApp
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good While It Lasted Facebook’s data partner program will shut down on Aug. 15, a result of policy changes following the Cambridge Analytica data privacy scandal, and some marketers dread the impending loss. The program included data brokers like Acxiom, Oracle Data Cloud, Epsilon […]
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OPINION: The Sell SiderHeader Bidding Will Force Positive Changes On Private Marketplaces
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Lehman, vice president of supply at TripleLift. The original promise of PMPs was impossibly compelling: Marry the high CPMs, large revenues and control of direct sales with the efficiency and data of programmatic […]