Technology

Concord, an agentic media execution platform, announced $3 million in seed funding. But it’s not going the fully agentic route.

Everyone’s investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to hop on the TV bandwagon.

DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.

For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.

Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now.

Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.

Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

With deterministic data like cookies becoming less reliable, advertising’s real value comes from being able to predict where audiences will be and how and when to reach them.

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated RFP budgets.

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.

The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from. 

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.

Amazon has third parties selling some of its ad inventory; Scope3 selling Adloox to Peer39 suggests sustainability is out; and “fabric” is the new AI-related buzzword for ad tech.