Technology

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech middlemen.

Rather than fighting the rising tide of AI search engines and agentic tools, Microsoft AI’s Nikhil Kolar says publishers and retailers should license access to their sites and create content that speaks directly to AI crawlers.

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product updates.

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.

Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports.  “We want our marketing content to be […]

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […]

The DOJ targets another Google Search ad scam; ICE relies on “advertising intelligence” and support from Palantir to ramp up deportations; and TikTok now lets you book vacations in its app.

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.

For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.

Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid.

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.

InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.

TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

Magnite posted strong Q1 numbers and is confident that it will prevail in its battles with both Google and The Trade Desk.

TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

There is a clear set of capabilities that CTV OEMs and streamers can offer advertisers that the original content owner cannot. Here are the most material gaps that the buy side experiences between supply sent from the publisher and supply sent from distributors.

Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?