Technology

AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering anyway.

“You’ve got to really evaluate your [media] mix almost every day, but particularly when you’re on shelves and on Amazon,” AG1 CMO Paulie Dery, who joined in August 2024, told AdExchanger.

Social CPMs have risen. The ability to find incremental audiences on social platforms has declined. Add the growing brand-safety concerns, and the equation looks even worse.

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.”

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA’s office to dissecting online ad empires. In this episode, she breaks down the DOJ’s antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.

The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.

AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.

Our industry has done a terrible job rewarding publishers for monetization choices that align their supply to quality and outcomes vs. short-term yield bumps. But is it overly optimistic to think The Trade Desk’s recent moves prove that’s changing?

Greg Glenday weighs in on why Acast is resisting the allure of video, the trade-offs of accepting political ad bucks and positioning influencer marketing as audio’s entry point into the omnichannel mix.

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.

Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach.

To get to the heart of the TID debate, you have to understand the definition of a healthy marketplace and how our tendency to limit transparency for the other side of the supply chain is holding us back.

Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.

Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve.

As the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does it mean we should?