Comic: SPO-do-si-do
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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supply path optimization
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Supply-Path Optimization Is Guiding Video SSP Strategy
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
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Why This Streaming Platform Decided To Work With Fewer Tech Partners
The supply-path optimization trend is catching on with video publishers, including the AVOD platform Future Today.
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Magnite Uses CTV To Establish Its Place In The SSP Sweep
Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected TV as its competitive edge.
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FreeWheel’s New Chief Product Officer Is Embracing Automation And SPO
TV fragmentation is only getting worse. And, according to FreeWheel’s newly promoted chief product officer, troubleshooting means simplification.
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Comic: S.P. O'Middleman's
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PODCAST: The Big StoryThe Big Story: Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.
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Havas Media Names FreeWheel A Preferred SSP
Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.
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Sustainability Will Keep On Trending In 2023
Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey.
Tagged in:- Ad Net Zero
- ad-based carbon emissions
- Anna Lungley
- Brian O'Kelley
- climate change
- Curt Larson
- decarbonization
- Dentsu International
- digital advertising sustainability
- featured
- groupm
- Johanna Bauman
- kieley taylor
- Magnite
- net-zero agency pledges
- pubmatic
- Scope3
- sean buckley
- sharethrough
- supply path optimization
- WPP
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SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO this year. And 2022 was the year the ad industry began touting SPO as the solution of choice for sustainability-focused marketers.