Why This Streaming Platform Decided To Work With Fewer Tech Partners
The supply-path optimization trend is catching on with video publishers, including the AVOD platform Future Today.
ARCHIVE FOR:
Unruly SSP
-
-
OPINION: On TV & VideoHow Tremor International Is Using Amobee To Boost Its Programmatic Supply
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for example, is a “much different business” now that it has integrated Amobee’s tech into its stack, said Chance Johnson, the company’s new chief commercial officer. The next step? Getting more data to plug into those programmatic pipes.