biddable CTV

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV. There’s demand for biddable CTV because buyers realize they can get more flexibility and transparent signals from publishers.