Was IAB CEO David Cohen’s speech last week a rallying cry for the industry or a tirade?
Two major industry organizations, the Association of National Advertisers and the 4A’s, issued a counterstatement saying they disagreed with Cohen’s combative language against Apple and how he called privacy advocates “extremists.”
On this week’s episode, we unpack the trade organization drama. We share our own observations about the digital advertising industry’s sometimes cavalier approach to data collection, which has alienated consumers and led to increased pressure from regulators.
And there are a couple of new twists as supply-path optimization (SPO) deals continue between agencies and SSPs. One is connected TV, a key reason why Havas struck a deal with FreeWheel’s SSP. Another key reason for SPO deals is the ability to sync IDs with greater precision and data privacy. Horizon Media and OpenX struck their deal, in part, to better activate Horizon’s blu.ID.
There’s one final force driving these deals. SPO makes programmatic more energy efficient. The approach is good for the planet and good for business. Because it’s easy to be green when it’s earning you more green.
