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»middlemen

On Middlemen: Angel Investor Jerry Neumann Discusses The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is from Jerry Neumann, an angel investor in The Trade Desk, 33Across, Domdex, CPM Advisors and Flurry… Continue reading »
by Ad Traders // March 19th, 2010 //
»
On Middlemen: Adnetik’s Woodman Discusses The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network.… Continue reading »
by AdExchanger // March 18th, 2010 //
»
On Middlemen: Forbes.com’s Smith Discusses The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is a publisher perspective from Michael Smith, President, Forbes.com. No, but all of the competition in the… Continue reading »
by AdExchanger // March 18th, 2010 //
»
On Middlemen: AKQA’s Symonds Discusses The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Scott Symonds, General Manager of AKQA Media, Search & Analytics. Answer: Too… Continue reading »
by Ad Traders // March 17th, 2010 //
»
On Middlemen: Publicis And VivaKi’s Kegelman Discusses The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe’s VivaKi. The question of… Continue reading »
by Ad Traders // March 17th, 2010 //
»
On Middlemen: MDC Partners And Varick Media’s Herman And Hills Discuss The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media… Continue reading »
by AdExchanger // March 17th, 2010 //
»
On Middlemen: Google’s Mohan and Yahoo!’s McGrory Discuss The Online Advertising Value Chain

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide… Continue reading »
by AdExchanger // March 17th, 2010 //
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